traffic is a 7,000 sq ft design gallery and showroom, event and exhibition space, gift shop and library located in Al Barsha, Dubai. It is the first design gallery in the Middle East and displays products and works from world-renowned designers and up-and-coming regional talents. traffic seeks to establish itself as a gathering place for the growing design community and broader ‘creative class’ in Dubai.

More than 300 avant-garde products, from furniture and objects for home and office to fashion accessories, are displayed in a space that creates a unique retail experience and allows for the full expression of individuality. The gallery interior itself was designed to inspire visitors as much as the products found inside, with its white epoxy floors and glass and wire metal mesh ceilings.